Kenya Partners with Standard Chartered Nairobi Marathon to Elevate Global Marathon Hub Status
The Kenya Tourism Board (KTB) has forged an exciting new partnership with the Standard Chartered Nairobi Marathon, with the ambitious goal of establishing Kenya as a premier global marathon hub. This strategic collaboration, which will span three years, aims to significantly increase international participation in the marathon while celebrating Kenya’s rich heritage in athletics.
Through this partnership, KTB and the Standard Chartered Nairobi Marathon plan to work closely to promote Kenya as a premier sports tourism destination. By showcasing the country’s breathtaking landscapes and vibrant cultural experiences, they aim to attract marathon enthusiasts from around the world. Participants are encouraged not only to take part in the race but also to immerse themselves in the diverse beauty and renowned hospitality that Kenya has to offer.
This initiative is a key part of Kenya’s ongoing commitment to developing sports tourism, a sector that has already seen the country successfully host a variety of international sporting events. By capitalizing on the enthusiasm and passion for running that thrives within the nation, this partnership will enhance the marathon’s visibility on a global scale, further contributing to the growth of sports tourism in the region.
As preparations for the upcoming marathon begin, KTB is eager to welcome runners and spectators from around the world. This partnership promises to highlight Kenya’s unique offerings while solidifying its status as a top destination for sports tourism. To learn more about this exciting initiative and what it means for the future of marathon running in Kenya, read more about this inspiring partnership!