Cabinet Secretary for Tourism To Launch “Tembea Kenya” to Boost Domestic Tourism
Kenya’s Cabinet Secretary for Tourism, Rebecca Miano, recently launched the “Tembea Kenya” drive, a new initiative aimed at revitalizing domestic tourism across the country. This campaign focuses on encouraging Kenyans to explore their own backyard, rediscovering the beauty and diversity of their homeland while supporting the local tourism sector.
The “Tembea Kenya” campaign comes as part of broader efforts to enhance tourism recovery following the global challenges experienced in recent years. By promoting local travel experiences, the initiative hopes to build a stronger domestic tourism culture that complements international tourism and sustains the industry throughout the year.
Through various promotional activities, events, and partnerships with stakeholders in the tourism sector, “Tembea Kenya” aims to highlight unique experiences, from scenic landscapes and wildlife adventures to rich cultural heritage sites. Miano emphasized the importance of local travel in driving economic growth, creating jobs, and sustaining communities that heavily depend on tourism.
As the Karen Blixen Group, we are excited to support this initiative and welcome all to explore Kenya’s hidden gems. Whether it’s a serene getaway at Karen Blixen Coffee Garden & Cottages or an adventurous safari at Karen Blixen Camp, there are endless opportunities to experience the magic of Kenya.
We encourage everyone to be a part of the “Tembea Kenya” movement and discover the wonders that our beautiful country has to offer. Keep an eye on our updates for exclusive offers and experiences tailored to make your travels unforgettable.
Let’s make domestic tourism thrive—Tembea Kenya!